ROCHESTER, N.Y. — A large number of shoppers have changed their cooking and shopping habits because of the economy, according to a survey conducted by Harris Interactive here for Whole Foods Market, Austin, Texas. According to published reports, the survey found 51% of Americans are eating dinner at home more often, while 37% are budgeting food trips more strictly. It also found 76% of respondents said they are unwilling to compromise on food quality, regardless of price; 54% said they are ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.