ORLANDO, Fla. — ECRM and Daymon Worldwide will partner for ECRM’s Private Brand Foods EPPS, scheduled to take place here April 11-14.
Daymon's consumer marketing and brand and packaging design resources will be leveraged for the event that will focus on dry groceries, snacks, beverages, dairy and frozens.
Sessions geared toward product and packaging innovations; marketing and design; quality assurance; and WIC applications are planned. One-on-one, pre-scheduled meetings between manufacturers and retailers will also take place.
“Daymon’s knowledge of the private-label industry will give our clients a thorough understanding of how they can improve their current private label sales or purchasing processes,” said Ed Reilly, vice president of ECRM in a statement.
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