SALISBURY, N.C. — An exclusive sweepstakes for associates of Food Lion, Reid’s, Bottom Dollar Food, Bloom and Harveys is designed to familiarize store employees with several tiers of private brands.
Entries are tied to the number of store brands purchased with a loyalty card between July 18 and Aug. 15. Items in the new My Essentials line earn double entries. Over $100,000 worth of prizes will be awarded, including free groceries for a year and Visa gift cards with values based on the number of store brands purchased.
Associates can register for the contest online at getbrandedpromotion.com, from their mobile phone or fill out and mail in a registration card. Early registrants are eligible for additional prizes.
The sweepstakes comes at a time when retailers are getting store associates more involved in the promotion of private brands. Last year Family Dollar sent coupons for free boxes of its Family Gourmet cookies to store associates so they could try them. It subsequently held a contest to see which stores could sell the most cookies.