CHICAGO — Family Dollar is so committed to its new Family Gourmet private-label food line that it plans to add an additional 70 items soon, according to Mary Rachide, the discount chain’s DVP of private brands. The new items will start rolling out in January, Rachide said Monday in a presentation at IIR’s Private Brand Movement Conference. Rolling out now, the Family Gourmet line includes about 70 food items. All products are tested against a national-brand equivalent, and backed with a ...
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