MATTHEWS, N.C. — Family Dollar Stores is opening a ShopperGauge retail learning lab at 20 stores where the chain and its suppliers can test designs, displays and promotions in order to improve the in-store shopper experience. The labs are being managed by RockTenn and BVI Networks, which provide shopper analytics technology. Their ShopperGauge in-store behavior monitoring system, which will be available in the labs, utilizes video and advanced analytics to automate the process of collecting ...
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