MATTHEWS, N.C. — Family Dollar here has established a minimum standard of $4 for the impact on store sales per dollar spent on circular promotions, said Trip McCoy, manager of promotion analytics for the 6,655-store discount chain. “We’ve targeted $4 as being the required lift to meet our ROI requirements,” he said during a webinar yesterday sponsored by Applied Predictive Technologies, Arlington, Va., which supplies the software used by Family Dollar in testing and analyzing promotion ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.