MATTHEWS, N.C. — Family Dollar here has established a minimum standard of $4 for the impact on store sales per dollar spent on circular promotions, said Trip McCoy, manager of promotion analytics for the 6,655-store discount chain. “We’ve targeted $4 as being the required lift to meet our ROI requirements,” he said during a webinar yesterday sponsored by Applied Predictive Technologies, Arlington, Va., which supplies the software used by Family Dollar in testing and analyzing promotion ...
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