ARLINGTON, Va. — The most popular private-brand products among Hispanics, defined as purchased when shopping “every time” or “fairly often,” are dairy items (54%), paper products (41%), carbonated beverages or bottled water (35%), cleaning supplies (34%) and hot and cold cereals (34%), according to a Food Marketing Institute poll.
Nearly three-quarters (73%) of Hispanics agree that “store brands are a great value for the money,” and 64% said “store brands are just as good as national and international brands.”
“Hispanic people are discovering the value and quality of private brands,” said Patrick Walsh, vice president of industry relations and collaboration for FMI, in a statement. “This is a welcome finding since food plays a central role in their culture.”
The study found that 37% of Hispanic shoppers are buying more private-label products this year and one in four plan to buy more in 2010.
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