WASHINGTON, DC — Food Marketing Institute and United Fresh Produce Association on Tuesday said they would co-locate their respective 2014 conventions in Chicago. The tradeshow and educational event will bring together the retail and fresh produce industries and highlight the shared interest in providing high quality, fresh selections to consumers, FMI said. The show will offer retail and produce executives unprecedented value in the opportunity to connect with customers and industry counterparts.
"Consumers consistently point to the importance of the produce section as a compelling reason in selecting their primary store, so FMI members — in recognition of the eminence of the fresh category — are delighted we are again partnering with United Fresh as we bring FMI2014 back to Chicago." Leslie G. Sarasin, president and chief executive officer of FMI, said in a statement. "The focus on fresh is a return to our food retail roots that is especially appropriate in the year our show stages a return to one of the most renowned food towns."
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