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Food Lion Fires Up the Grilling Promo

SALISBURY, N.C. — Food Lion is celebrating grilling season with a sweepstakes to win a $15,000 outdoor kitchen.

SALISBURY, N.C. — Food Lion is celebrating grilling season with a sweepstakes to win a $15,000 outdoor kitchen.

Shoppers are automatically entered into the “The Great MVP Cookout” each time they purchase a participating brand with Food Lion’s “MVP” loyalty card. The contest started May 4 and runs through May 31.

Participating products include Food Lion’s Butcher’s Brand private-label beef, Pepsi, Kingsford, Frito-Lay and Kraft barbecue sauce.

In addition to the grand prize of an outdoor kitchen, other prizes include a Weber Charcoal Grill and Kingsford Grill Kit, and a $100 Food Lion gift card.

TAGS: Marketing