SALISBURY, N.C. — Food Lion continues to promote its private label via Internet games that award print-at-home coupons.
The Food Lion “Grilling Game” is the latest installment of a series of online games at foodlion.com aimed at encouraging interaction with Food Lion’s private labels as well as national brands.
Players use their mouse to throw hamburgers into buns. All players get a $1 off any two “Home 360”-brand party cups or plates. Home 360 is a general merchandise line.
Coupon offers will rotate weekly during the grilling season.
Over the last year, a variety of other games have been available at foodlion.com. They include a winter “Snowball Fight Game” and “Cranberry Cannon Game” for Thanksgiving.
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