SALISBURY, N.C. — Food Lion continues to promote its private label via Internet games that award print-at-home coupons. The Food Lion “Grilling Game” is the latest installment of a series of online games at foodlion.com aimed at encouraging interaction with Food Lion’s private labels as well as national brands. Players use their mouse to throw hamburgers into buns. All players get a $1 off any two “Home 360”-brand party cups or plates. Home 360 is a general merchandise line. Coupon offers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.