SALISBURY, N.C. — Food Lion on Wednesday launched a new advertising campaign highlighting its long-standing attributes of everyday low price and convenience. The “Great Price Hunters” ads remind shoppers that they do not have to hunt from store to store for great prices. New television ads that broke yesterday use hunting as analogy. In one ad, a family chases a wedge of cheddar cheese through a forest with nets. Another shows shopping carts mingling around a watering hole while a family ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.