SALISBURY, N.C. — Men are the target of Food Lion’s latest mobile marketing campaign. The retailer has teamed with Unilever to promote the manufacturer’s new Dove “Men+Care” line of male skin care products. Food Lion loyalty cardholders who text “DOVEMEN” to 467467 will get up to $4 of coupons on Dove Men+Care products by mail. As reported, Food Lion is focusing on marketing via mobile phone texting. It recently ran a football promotion in which shoppers could text BIGGAME to 467467 for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.