Former Pierce’s Executive Plans Madison Store

MADISON, Wis. — Jeff Maurer, the former president of Pierce’s Markets, intends to open a new store here serving the University of Wisconsin community, he told SN.

The 18,000-square-foot store, as yet unnamed, is to locate in the ground floor of a residential housing complex catering to students and faculty near campus and is expected to open in November, Maurer said.

Maurer said he left Pierce’s, based in Baraboo, Wis., late last year to pursue new opportunities. He said he has been studying the shopping habits and buying preferences of the local community to inform merchandising decisions at the new store and has hired an advertising agency to work on branding and naming the concept.

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