EL SEGUNDO, CA — Fresh & Easy Neighborhood Market here, a division of UK-based Tesco, is rolling out its Friends of Fresh & Easy “thank you” loyalty card to all its 176 stores next week following a successful trial of the program at seven stores in Bakersfield, Calif. Despite the notable success of Tesco’s Clubcard loyalty program, Fresh & Easy had avoided offering a loyalty card program since opening its initial stores in late 2007. But the card was “incredibly well-received” ...
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