EL SEGUNDO, CA — Fresh & Easy Neighborhood Market here, a division of UK-based Tesco, is rolling out its Friends of Fresh & Easy “thank you” loyalty card to all its 176 stores next week following a successful trial of the program at seven stores in Bakersfield, Calif. Despite the notable success of Tesco’s Clubcard loyalty program, Fresh & Easy had avoided offering a loyalty card program since opening its initial stores in late 2007. But the card was “incredibly well-received” ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.