EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said yesterday it plans to introduce more than 1,000 new items at its U.S. stores during the summer months.
The items will fall into the cereal, health and beauty care, frozen and bakery categories and will include larger sizes, additional national brands and new private-label items.
The first products moving into the stores are Mother's Joy, a line of cold cereals, a company spokesman told SN. To accommodate the added items, the chain raised its shelving in the cereal section by one foot, he said.
The new items that will appear will be sold under a variety of names, including Fresh & Easy and other proprietary banners, he added.
The announcement of the added product lines was made by Simon Uwins, chief marketing officer, on his blog rather than in a formal press release. Uwins said the new items would be sold "at amazing prices," including larger-sized packages "for better values."
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