Organic items will include milk, almond milk, salads, sandwiches, sliced breads and hummus, all of which will adhere to USDA guidelines for organic certification, Fresh & Easy said. Prices range from $3.99 for a half-gallon of milk, a loaf of bread or 8 ounces of hummus and $5.99 for a 7-ounce sandwich to a range of $6.39 to $7.49 for a 14-ounce salad.
Fresh, non-organic items from Wild Oats will include cage-free eggs, which carry a “laid-on” date; handmade tuna salad sandwiches, fresh mozzarella and original parfaits. Prices range from $3.99 for a dozen eggs or 8 ounces of mozzarella, $3.49 to $4.49 for parfaits of between 7 ounces and 8.5 ounces up to $5.99 for a 5-ounce tuna sandwich.
Fresh & Easy already offers a handful of products under the Wild Oats label.
“We are excited about bringing innovative new products to our customers and believe that fresh is the natural evolution in organic food offerings," said Fresh & Easy CEO Jim Keyes. “Wild Oats products have been a huge hit and contribute to our mission to make Fresh & Easy the preferred destination for convenient, affordable and high-quality foods.”
Tom Casey, CEO of Wild Oats, said the products it is supplying to Fresh & Easy “are consistent with our mission of making high-quality organic products affordable and available under the authentic, much-loved Wild Oats brand. Wild Oats is facilitating the next phase of growth in organic retailing by bringing both scalable savings and innovation in organic fresh products.”
The Wild Oats product assortment will vary slightly from store to store, Fresh & Easy said.
Fresh & Easy, which operates 167 stores in California, Arizona and Nevada, is owned by Yucaipa Cos., the Los Angeles-based investment firm.
Wild Oats Marketing was formed in December 2011 by Yucaipa with the purpose, the company said, of bringing back the Wild Oats brand, which had originated as a retail chain based in Boulder, Colo., until the stores were acquired by Whole Foods Market, Austin, Texas.
Wild Oats-brand products are also being sold at Walmart stores, the company said.
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