EL SEGUNDO, Calif. — Fresh & Easy is bringing back its reusable bag giveaway this week, providing free bags through the end of the month to customers who spend $20 or more. Customers can find a coupon for the free canvas bag (normally retailing for 99 cents) on Fresh & Easy's Facebook fan page www.facebook.com/freshandeasy.
Since opening its first store in November 2007, Fresh & Easy has given away over 600,000 reusable bags at store openings, events and through giveaways. As part of its efforts to increase reusable bag usage, this summer Fresh & Easy held its first-ever Design-A-Bag contest, generating more than 1,300 submissions from its customers. Fresh & Easy's customers submitted nearly 24,000 votes in picking the winner. The winning design, which can be found here, will be featured on a bag that will hit stores later this year.
"We're working to raise awareness and get as many bags in customers' hands as possible through contests, in-store promotions and giveaways," said Roberto Munoz, Fresh & Easy neighborhood affairs director, in a statement.
Fresh & Easy has also added signage in stores reminding customers to use their bags, merchandised reusable bags closer to checkouts and given away magnets to customers, reminding them to not forget their reusable bags at home. To ensure reusable bags are available to all customers, Fresh & Easy offers several different bag options, including a large organic bag for $2.99, a bottle bag for $1.99 and the standard logo canvas bag for 99 cents.