EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market kicked off its Design-A-Bag Contest here Monday. Customers can submit an original design through its website through May 31. The winning design will be printed on a reusable bag and sold in stores.
From the designs submitted a panel of judges will select 10 semi-finalists based on originality and creativity. The winning entry will be chosen by members of the "Friends of Fresh & Easy" e-mail distribution list. Semi-finalists will receive $100 Fresh & Easy gift card and the winner will win a year's worth of groceries.
"We are actively trying to increase reusable bag usage in our stores through increased signage, bag giveaways and improving our current range," said Roberto Munoz, Fresh & Easy's director of neighborhood affairs, in a statement. "We want to offer bags that people really want to use, so it made sense to enlist the creativity of our customers to help design them."
Read More of Today's Headlines