EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said yesterday it plans to introduce 250 new own-brand items to its stores over the next three months to cater to increasing customer demand. New products will include fresh-prepared ready meals, new juices and brewed teas, soy and goat yogurt and a range of ready-to-grill meats, the company said. Because Fresh & Easy shelves have not been packed tightly, there is room to fit the new items in, a spokesman said. Fresh & Easy brands account for 50% of the product mix in the stores and approximately 75% of sales, the company said earlier this year. Fresh & Easy also said yesterday it has added new, brighter colors to the stores — “to warm the stores up a bit,” the spokesman said — with the addition of new signs in different colors that present value statements and other promotional messages.
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