EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here opened its first two stores in Northern California on Wednesday, marking the company's first foray into a new marketing area since it entered the U.S. in late 2007 with simultaneous entries in Southern California, Las Vegas and Phoenix. The Northern California stores are located in San Jose and Danville, both in the San Francisco Bay Area. The company, a division of Cheshunt, England-based Tesco, said it plans to open more than ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.