NEW YORK — Despite the exceptional success it has enjoyed with loyalty cards in its home market in the U.K., Tesco will continue to steer clear of them at the 106 small-format Fresh & Easy Neighborhood Market stores it has opened in three Western markets since November 2007. “Analysts have been predicting we would [invest in loyalty cards] for quite a while,” said Doug Rutledge, chief information officer for Fresh & Easy Neighborhood Market. “But it’s not one of our strategies at ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.