NEW YORK — Despite the exceptional success it has enjoyed with loyalty cards in its home market in the U.K., Tesco will continue to steer clear of them at the 106 small-format Fresh & Easy Neighborhood Market stores it has opened in three Western markets since November 2007.
“Analysts have been predicting we would [invest in loyalty cards] for quite a while,” said Doug Rutledge, chief information officer for Fresh & Easy Neighborhood Market. “But it’s not one of our strategies at this point in time.”
Rutledge commented on loyalty and other topics this week as part of a panel of retail CIOs at the National Retail Federation’s 98th Annual Convention & Expo, held here at the Jacob K. Javits Convention. “We’re trying to create loyalty, not with IT, but by trying to focus on offering a great shopping trip with honest prices,” Rutledge said.
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