NEW YORK — FreshDirect, an online grocery retailer here, has chosen nextGEN solutions from DemandTec, San Carlos, Calif., to support everyday pricing strategies and decisions. The system analyzes historical transaction log data to understand and forecast how shoppers may respond to planned merchandising and marketing strategies. FreshDirect chose the technology because of its “proven track record of helping retailers of all types enhance their understanding of shopper behavior and make ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.