FreshDirect, an online grocery retailer here, has chosen nextGEN solutions from DemandTec, San Carlos, Calif., to support everyday pricing strategies and decisions.
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NEW YORK — FreshDirect, an online grocery retailer here, has chosen nextGEN solutions from DemandTec, San Carlos, Calif., to support everyday pricing strategies and decisions.
The system analyzes historical transaction log data to understand and forecast how shoppers may respond to planned merchandising and marketing strategies.
FreshDirect chose the technology because of its “proven track record of helping retailers of all types enhance their understanding of shopper behavior and make more effective merchandising and marketing decisions as a result,” said Jason Ackerman, chief financial officer, FreshDirect, in a statement.
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