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Giant-Carlisle CEO Seeks to Improve on ‘Value Equation’

In his first public remarks since taking the helm of Ahold’s Giant of Carlisle chain 11 weeks ago, Sander van der Laan pledged to continue to refine the aggressive price and service offering that has made the chain the best performer among Ahold’s U.S. retail brands.

CARLISLE, Pa. — In his first public remarks since taking the helm of Ahold’s Giant of Carlisle chain 11 weeks ago, Sander van der Laan pledged to continue to refine the aggressive price and service offering that has made the chain the best performer among Ahold’s U.S. retail brands. Van der Laan, a former executive at Ahold’s Albert Heijn chain in the Netherlands, was named president and chief executive officer at Giant-Carlisle after Carl Schlicker took over Stop & Shop and Giant-Landover. Last week Giant-Carlisle reported a 5.4% gain in third-quarter same-store sales, its best performance in five years. Van der Laan said Giant-Carlisle would continue to differentiate its offerings through customer insights and distinctive products, and by presenting the strongest value equation in its markets.

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