PITTSBURGH – Along with running their own social media campaigns, retailers have begun to partner with consumer packaged goods companies to build a following on Facebook and Twitter. Giant Eagle and Gillette, for instance, just concluded an innovative Twitter campaign. Beginning at 11:30 a.m. on June 3, the retailer tweeted various questions about Gillette and shaving. The first five people who tweeted back the right answer to @Giant_Eagle, using #GEGillette won a new Gillette Fusion ...
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