CARLISLE, Pa. — Giant Food Stores here has named Communispace, Boston, its Marketing Vendor of the Year.
For Giant, Communispace developed “The Shoppers’ Idea Exchange,” a private, online community that gathers ongoing feedback from customers about their behaviors, thoughts and emotions around meal-planning, comparison shopping and budgeting, among other areas.
This past year, Giant used this tool to understand the impact of the economy and the changes being made by shoppers to deal with the downturn.
“Communispace has helped us push past traditional research techniques to gather a vast array of insights from our online community,” said Erik Keptner, senior vice president, marketing and communication, Giant Food Stores, in a statement.
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