WASHINGTON — Price consciousness is taking a toll on gift card sales, according to the “Gift Card Survey,” from the National Retail Federation, here. Conducted by BIGresearch, Worthington, Ohio, the study found that gift card sales will fall nearly 6% this holiday season to $24.9 billion, from $26.3 billion last year. Fewer people plan to purchase gift cards this year (53.5% vs. 56.6% last year) and gift card shoppers will be spending less overall on the cards ($147.33 vs. $156.24 in 2007). ...

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