WASHINGTON — The Grocery Manufacturers Association here has chosen McKinsey & Co. to conduct research to establish the environmental footprint of a typical consumer’s average weekly grocery purchases. The Market Basket Measurement Tool for Sustainability will gauge the current greenhouse gas, energy and water impact of CPG items in the basket, and also determine the environmental impact these items had five to 10 years ago. Projections about their future lifecycles will also be made so that an outline of their progress can be established. “The industry is rapidly moving forward with leadership and execution of sustainable business practices,” said Stephen Sibert, senior vice president of senior affairs at GMA in a statement. “The Market Basket Measurement Tool will provide thought leaders with insights that will further their sustainability initiatives and help consumers and other key constituents understand just how far the industry has come and where we are going.”
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