NEW YORK — Gristedes here is relaunching its Diamond Value Club loyalty card after letting the discount program lapse. The program is being promoted in the supermarket chain’s stores with window signs and in-store notices at checkout telling consumers to watch for specially marked discounts. “We just started a big push to promote it to customers,” Charles Criscuolo, senior executive vice president, told SN on Friday. He said the chain recently negotiated some lower prices with suppliers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.