LAWRENCEVILLE, N.J. — GS1 US here, which with the Food Marketing Institute has launched the Rapid Recall Exchange, an industry recall portal, "would like to get more mid-sized and small manufacturers to subscribe" to the exchange, Amy Fanale, senior director, customer marketing, GS1 US, told SN last week at the FMI-GMA Supply Chain Conference in Phoenix.
The Rapid Recall Exchange currently comprises 144 subscribers, made up of 83 "receivers" of electronic recall notices (retailers and wholesalers) and 61 "initiators" (manufacturers and suppliers). Fanale noted at the conference that GS1 US "is in discussions with suppliers that have yet to join the exchange" and is "working with retailers to drive adoption by suppliers."
On the retailer/wholesaler side, membership in the exchange already represents 85% of all-commodity volume (ACV) in the U.S., she said.
The exchange is currently not electronically linked to the Food and Drug Administration, which manufacturers must notify within 24 hours of discovering a recall. GS1 US is working on developing an "electronic interface" that would allow manufacturers to send the FDA a case number for a recall, said Fanale.
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