H-E-B will kick off its Texas Best contest, to find unique grocery items from local suppliers, with a Super Bowl commercial starring former Dallas Cowboys quarterback Troy Aikman, according to reports. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. The ad is estimated to reach about 4 million viewers in the retailer's operating areas Sunday. Texas-based food and beverage suppliers can enter the contest by submitting product details at ...
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