ROSEMONT, Ill. — Because of continuing difficulties with the economy, half of the revenues generated by Marsh Supermarkets comes from items on promotion, said Mark Heckman, vice president of marketing for Indianapolis-based March, in a presentation Tuesday at the LEAD Marketing Conference here. That compares with 35% of sales being promotion-driven two years ago. "If we don't write an ad that drives at least 50% of our items to be sold on promotion, we don't have a successful sales week," ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.