SCARBOROUGH, Maine — As the nation’s health care costs continue to rise, Hannaford Bros.’ customers may get discounts on their insurance premiums under a new initiative in the works. The retailer plans to link its new myHannaford online shopping tool to health insurance companies’ customer reward initiatives, SN has learned. Under a pilot program slated to kick off in the second quarter, several yet-to-be-named insurance companies will reward customers who buy healthy foods at Hannaford by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.