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Hannaford Sponsors Super Bowl Contest

Five Hannaford Bros. shoppers will win a catered Super Bowl party for 15 people.

SCARBOROUGH, Maine — Five Hannaford Bros. shoppers will win a catered Super Bowl party for 15 people.

All those who upload a picture of a football-themed food item on Hannaford’s Facebook page are automatically entered into the contest.

Contestants must “like” Hannaford’s Facebook page in order to participate. “Upload a ‘play with your food’ photo that shows your food creativity and you could win a Big Game party package,” Hannaford states in promotional materials.

Hannaford Facebook fans get to vote for the best photo. A Hannaford panel will judge the 10 photos with the most votes for creativity, originality and best execution. The winner will be announced Jan 26.

Along with the catered football party, other prizes include an official jersey autographed by a player and Hannaford gift cards.

One hundred runners up will each receive a football autographed by a player. Tyson, Tostitos, Kraft and Pillsbury are among the brand sponsors.

In related news, Hannaford has posted football-themed recipes — including “50-Yard-Line Red Beans” and “Rice Touchdown Party Snack Mix” — on its website.

TAGS: Marketing