SCARBOROUGH, Maine – Hannaford Supermarkets has launched an online game to underscore the value of its private label.
A price check quiz featured at Hannaford.com lets shoppers see for themselves how much they can save by switching to private label.
“We’d like you to switch, but how much do you really save?” Hannaford says in promotional materials.
The quiz features two questions comparing a national brand to a private label. Players must guess how much they save — 5%, 15% or 35% — by buying the private label vs. the national brand.
Players learn that Hannaford-brand kettle chips are 15% lower than the Cape Cod brand, while Hannaford extra sharp white cheddar is 35% lower than Kraft’s Cracker Barrel.
After taking the quiz, players are rewarded with a downloadable coupon for $1 off any Hannaford-brand item.
