DEERFIELD, Ill. — Walgreens here is teaming up with The Hershey Co. for a shopper marketing pilot aimed at driving trips and incremental purchases within a key shopper segment. It will run in two key markets during the third quarter. “We plan on conducting consumer interviews to determine how effective the program is at connecting with this shopper segment,” Phillip Stanley, vice president of customer marketing for Hershey’s, told SN. Walgreens chose to partner with Hershey’s in particular ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.