MIAMI -- Retailers should reapportion marketing budgets and select sites for stores based on data that maps the growth of Hispanics, advised Wal-Mart Stores' Senior Vice President for Brand Marketing Tony Rogers at SymphonyIRI Group’s Summit here Tuesday. According to 2010 census findings, 50.5 million Hispanics account for 16% of the U.S. population. In certain regions their growth has been so pronounced that it’s caused a shift in America’s most populous cities. “Places that were ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.