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Hy-Vee Discounts Wellness Sign Ups

Hy-Vee is encouraging shoppers to start a wellness program in the New Year by offering discounts on Live Healthy America registration.

WEST DES MOINES, Iowa – Hy-Vee is encouraging shoppers to start a wellness program in the New Year by offering discounts on Live Healthy America registration.

Beginning January 4, 2011, stores will provide a coupon for $5 off the $20 registration free. Coupons will also be provided online at the hy-vee.com website.

A non-profit program funded by the Iowa Sports Foundation and the Richard O. Jacobson Foundation, Live Healthy America is a health and wellness program that helps members create a lifestyle of healthy habits, physical activity and improved nutrition and weight loss. Members form teams and participate in a “100 Day Wellness Challenge.”

Through LHA’s online resources, participants have unlimited access to recipes, videos, workouts, health and wellness information, plus the support of other Live Healthy America members to keep them on track to achieving their personal goals, according to Hy-Vee promotional materials. The registration fee also includes a Live Healthy T-shirt and a one-year subscription to a national lifestyle magazine.

Quaker, Unilever, Campbell’s and Coca-Cola are among LHA’s brand sponsors. Hy-Vee has run similar promotions for LHA for the last few years.