Skip navigation

Hy-Vee Teams With NBA Player

WEST DES MOINES, Iowa — Hy-Vee has teamed up with Iowa native and NBA rookie Harrison Barnes to encourage kids throughout the Midwest to improve their health and fitness.


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


Barnes, who started this past season for the Golden State Warriors, will make appearances in Hy-Vee stores and at events such as the Hy-Vee Triathlon and Hy-Vee IronKids youth triathlons.

Barnes made in-store appearances May 31 and June 1 to sign autographs and promote the upcoming Hy-Vee IronKids Midwest Series of 20 youth triathlons being held this summer throughout Hy-Vee’s eight-state region. Barnes plans to return to Des Moines on Labor Day weekend to greet participants and fans at the Hy-Vee IronKids U.S. Championship and the Hy-Vee Triathlon 5150 U.S. Championship at Gray’s Lake.

More news: Teen Hy-Vee Baker Wins Award

Arrangements are in the works to film a video message from Barnes that will appear on Hy-Vee’s website, and Barnes will reach out on behalf of Hy-Vee to more than 120,000 followers on Twitter.

Barnes was born and raised in Ames, Iowa, and was the nation’s No. 1 basketball recruit coming out of high school. He attended the University of North Carolina for two years and was an All-American during his final season. He recently completed his rookie season as the starting small forward for the Golden State Warriors, based in Oakland, Calif.

Suggested Categories More from Supermarketnews

 

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish