ARMONK, N.Y. — IBM here has agreed to acquire DemandTec, San Mateo, Calif., a provider of price optimization and deal management software to food retailers, for approximately $440 million. The acquisition of DemandTec will extend IBM’s “Smarter Commerce” initiative by adding cloud-based price, promotion and other merchandising and marketing analytics to help companies better define the best price points and product mix based on customer buying ...
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