CHICAGO — IGA will launch its first-ever cause marketing initiative beginning in May when it partners with Wounded Warrior Project in an effort to honor and empower men and women wounded in combat. According to Heidi Huff, manager of marketing and retail programs for IGA USA, 10 cents will be donated to WWP for each specially marked IGA-brand case of water sold between May 27 and Sept. 5, with expectations IGA will raise up to $100,000 that will go toward helping wounded service members ...
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