DALLAS — The natural and organic markets are mature enough to warrant an integrated merchandising approach, Denis Ring, president and founder of Bode International, told retailer attendees here yesterday at the Healthy Foods International Exposition and Conference. “You wouldn’t create a whole segment and dedicate it to foods that are low-fat or low-salt, so I don’t think it makes sense to do the same with natural and organic items anymore,” said Ring, who during his tenure with Whole Foods held complete responsibility for launching the 365 private-label line. “Everyone in America knows about organic — this isn’t niche stuff anymore.” Positioning premium items beside their conventional counterparts supports a more inclusive approach. “Some retailers have had success with integrating store-within-a-store concepts, but what worries me is that the consumer who doesn’t view themselves as a natural, organic or green shopper won’t go into the set,” Ring said. “Almost everyone goes down pasta and cereal aisles.”
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