CHICAGO — With total year-one dollar sales of $101 million, Campbell’s Reduced Sodium Soup tops Information Resources Inc.’s Most Successful New Brands of 2007 list. Bird’s Eye Steamfresh Frozen Vegetables occupy the No. 2 spot with $87 million in sales, followed Vault/Vault Zero Regular/Diet Soft Drinks and Gatorade A.M. Sports Drinks, both with $70 million in sales across food, drug and mass channels (excluding Wal-Mart). “These brands are case studies in how to surpass abysmally low ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.