CHICAGO — The vast majority of grocery categories (88%) experienced increased merchandising activity in 2009, as marketers experimented with ways to provide value without lowering price, according to a new Information Resources Inc. Times & Trends report. (Click here for the complete report.) Temporary price reductions were applied in 75% of categories with increased merchandising activities, compared with 53% in 2008; displays by 72% of categories compared with 52%; and feature and ...
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