MELROSE PARK, Ill. — Jewel-Osco here, a Supervalu company, this week launched Prescription Plus, a new pharmacy loyalty program that will reward frequent pharmacy customers with special discounts on future grocery purchases. Under the new program, customers will receive a 10% discount coupon after every five prescriptions filled at the pharmacy when using their Jewel-Osco Preferred Card. New, transferred and refilled medication orders count toward earning the valuable discount, which can be redeemed at the grocery checkout. Some restrictions apply. “The Prescription Plus program is Jewel-Osco Pharmacy’s way of responding to the tough economic challenges many of our customers face today,” said Tom Rousonelos, vice president of Osco pharmacy operations. “Jewel-Osco aims to offer the most value-added pharmacy experience available.” Meanwhile, Hy-Vee, West Des Moines, Iowa, said this week it will expand its generic drug program to include a 90-day supply of medicine for $10. The program begins immediately at all of the company’s supermarket prescription departments and drug stores. Six months ago, Hy-Vee launched a 30-day supply of 400 generic drugs at a cost of $4 per prescription. The same list applies to the 90-day supplies.
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