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Jewel Planning ‘Urban Fresh’ Small-Format Store

Jewel-Osco here said Tuesday that it would open a 16,000-square-foot store in Chicago’s Lincoln Park neighborhood under the “Urban Fresh, by Jewel” banner this fall, joining a wave of food retailers testing new smaller formats.

MELROSE PARK, Ill. — Jewel-Osco here said Tuesday that it would open a 16,000-square-foot store in Chicago’s Lincoln Park neighborhood under the “Urban Fresh, by Jewel” banner this fall, joining a wave of food retailers testing new smaller formats. The new store will be designed as a specialty grocery store with a focus on fresh and prepared meals for busy shoppers. “The smaller-format store is an exciting complement to our larger, more traditional grocery stores,” Keith Nielsen, president of Jewel-Osco, said in a statement. “We hope to learn as much as possible from the effort, paying close attention to customer feedback, so we can deliver the best experience for our shoppers.” Jewel-Osco is a division of Supervalu, Minneapolis. Safeway, A&P, Sobeys and Wal-Mart, among others, have also recently opened or announced plans to open smaller format stores as well.

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