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K-VA-T to Personalize Its Website

K-VA-T Food Stores is partnering with the Grocery Shopping Network, Minneapolis, to personalize and make other changes to K-VA-T’s website (www.foodcity.com) in early 2009.

ABINGDON, Va. — K-VA-T Food Stores here is partnering with the Grocery Shopping Network, Minneapolis, to personalize and make other changes to K-VA-T’s website (www.foodcity.com) in early 2009.

K-VA-T, which operates 101 stores under the Food City banner, will personalize the weekly savings area on the site, delivering a unique weekly ad to each household or card holder that opts in to the service. In addition, the company will enhance its current online circular with recipe suggestions, manufacturer coupon integration, and the ability to browse the aisles of the store.

The changes “will better serve all of Food City’s customers on a one-to-one level through the Web by taking the hassle of out finding everything we offer that is relevant to them and their household from our web store," said Ron Bonacci, director of loyalty marketing, Food City, in a statement.

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