BETHPAGE, N.Y. — King Kullen here will debut the NuVal nutritional scoring system on Feb. 23, NuVal said on Friday.
"Implementing the NuVal scoring system is the most ambitious step we've taken in 80 years to promote nutritious eating," said Brian C. Cullen, co-president.
The 50-store chain will display the scores — NuVal rates products on a scale of 1 to 100 based on overall nutritional value — on shelves and signs throughout the store, NuVal said.
The system was developed in 2008 by scientists and doctors as part of a joint venture between private-label cooperative Topco Associates, Skokie, Ill., and Griffin Hospital in Derby, Conn.
Among the chains that have adopted the system are Hy-Vee, Price Chopper, Meijer Inc., United Supermarkets. Earlier this month Roundy's Supermarkets said it has rolled the system out at its Mariano's store near Chicago, and would implement it at at other Roundy's locations later this year.