HOFFMAN ESTATES, Ill. — Kmart has launched the Madres y Comadres YouTube channel for the premiere of an eight-part Spanish-language miniseries focused on two Hispanic mothers and the challenges they face raising a family in America while remaining true to their culture. Viewable at YouTube.com/MadresyComadres, the webisodes are styled to resemble a mock telenovela and use humor and emotion to connect with members of the demographic. The scripted series is accompanied by 12 ...
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