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Kroger Asks Shoppers for Videos

CINCINNATI — Kroger isn’t the only one touting its "Cartbuster" name-brand discount promotion. Its customers are also endorsing it.

CINCINNATI — Kroger isn’t the only one touting its "Cartbuster" name-brand discount promotion. Its customers are also endorsing it.

The retailer is asking shoppers to post a video on YouTube that shares their latest Cartbuster bargains. It created a YouTube channel, youtube.com/cartbuster, specifically for the initiative.

"Be sure to include what you bought, how much you saved, and your favorite 'Deal of the Day,'" Kroger states in promotional materials.

In response, one shopper uploaded a video of herself shopping in a Kroger store for "Cartbuster" deals, including a 12-pack, double-roll of Charmin bath tissue for $5.99. The final price was just $3 because she uploaded a $3 Charmin e-coupon from the Kroger website to her store card.

"Cartbuster" is a 14-day promotion of brand-name deals. It launched Feb. 27 and runs through March 12.

TAGS: Marketing