CINCINNATI — Kroger Co. has kicked off “Rico Summer” (flavorful summer), a Hispanic-themed promotion that starts with Cinco de Mayo and runs throughout the summer. A new bilingual website, ricosummer.com, anchors the promotion. The site includes games, recipes and digital coupons. On the site, once users select their Kroger banner and store of choice, they are presented with dates of sampling events. “Come to our live in-store demos,” Kroger states in promotional materials. “Delicious food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.